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| 3º Workshop -
Globalization
and corporate strategies for the xxist century -
the brazilian innovation challenge (2005) |
MINDS-
Multidisciplinary Inter-Institutional Network on
Development and Strategies - is a focused international
network on development strategies and alternative
policy options, targeting a broad audience of policy
makers, international negotiators, CEOs and academics.
The international workshop - Globalization and Corporate
Strategies for the XX1st Century: the Brazilian
Innovation Challenge - will took place in Rio de
Janeiro, on November 21st-23rd, 2005, at the BNDES –
Brazilian Development Bank.
Brazilian firms are, at present, in a strategic
inflection point whereby they must deal with innovation
and intense unprecedented global competition. This
workshop main concern is to assess the interaction
among competitive corporate strategies and public
policies. It also aims to analyze the contemporary
corporate organizations under theoretical and empirical
perspectives and learn upon the final results of
Brazilian research projects, especially from IPEA,
and case studies presented by CEOs of major Brazilian
enterprises.


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and date |
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BNDES: November 21 and
22 – Auditório Reginaldo
Treiguer; November 23 – 20th floor |
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Dates: November 21, 22 and 23 - 2005 |
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Program: Monday, November 21.
Afternoon (14:00 – 18:00)
Opening Remarks:
Ana Célia Castro (CCJE/UFRJ, Professor,
and MINDS)
Presentations:
Glauco Arbix (IPEA, President) and João
de Negri (IPEA, Director) – The IPEA Project
‘On Brazilian Firms’ Innovation Patterns:
Implications for Innovation Strategies’.
João Furtado (BNDES) The State of Sao Paulo
Research Project on Strategies and Innovation
by Brazilian firms.
Commentators:
Arlindo Vilaschi (Executive Director for Brazil,
IADB)
Mário Ripper (Telemar, Director)
José Antônio Valle Antunes Júnior
- (UNISINOS – RS)
Discussion
Coffee break: (16:15 – 16:30)
Tuesday, November 22 - Morning:
(9:30 – 13:00)
Presenters:
Margaret Peteraf (Amos Tuck School – University
of Dartmouth) – “The Resource Based
View on Sustainable Competitive Advantage”
Denise Fleck (Coppead/UFRJ) – “Building-up
Capabilities for Sustained Corporate Growth”.
Paulo Cunha (President, Grupo Ultra) – “The
‘Grupo Ultra’ and the Innovation Chalenge”
Coffee break: (11:00 – 11:15)
Commentators:
Antonio Maciel (President, Ford South America)
Jorge Ávila (INPI, Vice-President)
Adriano Proença (UFRJ/ Engenharia de Produção)
Discussion
Afternoon: (14:30 – 18:00)
Presenters:
William Lazonick (University of Massachusetts
and INSEAD) – “Corporate Governance,
Innovation and Development”.
Afonso C. C. Fleury e Maria Tereza Fleury (USP/Poli
e FEA) – “Competitiveness, competences
and corporate strategies in Brazil
Satoshi Yokota (Embraer, Vice-President) - The
Embraer Case.
Coffee break: (16:00 – 16:15)
Commentators:
Guilherme Emerich (Biomm S.A., Conselho Nacional
de Ciência e Tecnologia).
Maurício Otávio Mendonça
Jorge (CNI, Industrial Competiteveness Coordinator)
Leonardo Burlamaqui (UERJ and UCAM, MINDS).
Discussion
Wednesday, November 23 - Morning: 9:00
– 13:30 hs
Presenters:
Margaret Peteraf (Amos Tuck School – University
of Dartmouth) – “The Resource Based
View on Sustainable Competitive Advantage”
Denise Fleck (Coppead/UFRJ) – “Building-up
Capabilities for Sustained Corporate Growth”.?
Paulo Cunha (President, Grupo Ultra) – “The
‘Grupo Ultra’ and the Innovation Chalenge”
Coffee break: (11:00 – 11:15)
Commentators:
Antonio Maciel (President, Ford South America)
Jorge Ávila (INPI, Vice-President)
Adriano Proença (UFRJ/ Engenharia de Produção)
Discussion:
Afternoon: (14:30 – 18:00)
Presenters:
William Lazonick (University of Massachusetts
and INSEAD) – “Corporate Governance,
Innovation and Development”.
Afonso C. C. Fleury e Maria Tereza Fleury (USP/Poli
e FEA) – “Competitiveness, competences
and corporate strategies in Brazil”
Satoshi Yokota (Embraer, Vice-President) - The
Embraer Case.
Coffee break: (16:00 – 16:15)
Commentators:
Guilherme Emerich (Biomm S.A., Conselho Nacional
de Ciência e Tecnologia).
Maurício Otávio Mendonça
Jorge (CNI, Industrial Competiteveness Coordinator).
Leonardo Burlamaqui (UERJ and UCAM, MINDS).
Discussion
Wednesday, November 23 - Morning: 9:00
– 13:30 hs
Presenters:
Luiz Manuel Rebelo Fernandes (Executive Secretary,
Ministry of Science and Technology) The Brazilian
Innovation Challenge and the role of Innovation
Policies
Roberto Jaguaribe (INPI, President) – The
Brazilian Innovation Challenge and the role of
Intellectual Property Rights
Antonio Barros de Castro (BNDES, Director) –
The Brazilian Innovation Challenge and the role
of Development Banks
Commentators:
José A.Fernandes Martins (Marco Pólo,Vice-President).
Josué Christiano Gomes da Silva (IEDI,
President).
Carlos Américo Pacheco (UNICAMP, Strategic
Projects, Innovation Agency).
Lionello Punzo (University of Sienna)
Coffee break – 11:15 – 11:30
Round Table Discussion: C&T Institutions,
Enterprises, Academia
Concluding Remarks (13:00 – 13:30)
Report by: Ana Celia Castro, Adriano Proença,
Leonardo Burlamaqui – MINDS; Maria Beatriz
Amorim Páschoa (INPI, Director of Interinstitutional
Relationships); Gina Gulineli Paladino* (Assessora
Sistema FIEP) and Mauricio Arouca* (ABDI, Inovação).
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| Special
Participants |
Abrahão Oigman (IOE)
Alba Zaluar (UERJ, Professora Titular)
Alcino Câmara N (Decano, CCJE/UFRJ)
Alexis Toribio Dantas (UERJ)
Aluízio Aasti (Superintendente, BNDES)
Aluisio Teixeira (UFRJ, Reitor)
Ana Aasti (CPDA/UFRRJ)
Ana Beatriz Salles (ABDI, CPDA)
Ana Maria Bianchi (USP, Prof. Titular)
Ana Toni (Ford Foundation, Brasil)
Anna Maria Campos (Lab. Inov. e PI)
Anne Marie Maculan (COPPE/UFRJ)
Antonio C. Magalhães da Silva (B.C.) Antonio
Licha (IE/UFRJ)
Armando Barros de Castro (USP)
Armando Clemente (REDETEC)
Armando Ourique
Bernardo Sorj (Centro Edelstein de Pesquisas Sociais)
Carlos Artur Krüger Passos (Fiep)
Carlos Eduardo Young (IE/UFRJ)
Carlos Kavall (BNDES, Diretor)
Carlos Lagrota (BNDES)
Carlos Medeiros (IE/UFRJ)
Célia Kerstenetzky (UFF)
Cláudia Nessi (BNDES)
Cláudio Treiguer (INPI)
Clélio Campolina (CEDEPLAR)
Charles Pessanha (IFCHS/UFJR)
Cristina Possas (DST Aids, Coord.)
David Kupfer (IE/UFRJ)
Décio Zylbersztajn (PENSA, USP)
Demian Fiocca (BNDES, Vice Pres.)
Durval Meirelles (CPDA)
Edson Filho (CPDA)
Eduardo F. Bastian (IE/UFRJ)
Elba Rego (BNDES)
Eli Diniz (IE/UFRJ)
Fábio Erber (IE/UFRJ)
Fernando Abrantes (IBGE, CPDA)
Fernando Cardim de C. (IE/UFRJ)
Fernando Puga (BNDES)
Francisco E. P. Souza (BNDES)
Francisco Sarmento (ActionAid)
Fuad Zamot (FGV, TCE)
Gary Dimsky (UC, Sacramento)
Glaúcia Maria V. Vale (SEBRAE)
Gina Gulineli Paladino (Sistema FIEP)
Heitor Calliraux (COPPE)
Helena Lastres (IE/UFRJ)
Helder Queiroz (IE/UFRJ)
Jaques Kerstenetzki (IE/UFRJ)
Jennifer Hermann (IE/UFRJ)
Joana V. R. Dias (ActionAid)
João Alberto De Negri (IPEA, Diretor)
João Furtado (BNDES)
João Ponde (IE/UFRJ)
João Sabóia (IE/UFRJ, Diretor)
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João Sicsu (IE/UFRJ)
John Wilkinson (CPDA)
Jorge Chami (IE/UFRJ)
José Antonio de Souza (UFRRJ)
José Cassiolato (IE/UFRJ)
José Eduardo Teixeira (Lab. Inov. P.I.)
José Luiz Fiori (IE/UFRJ)
José Maria da Silveira (UNICAMP)
Júlio Gomes de Almeida (IEDI)
Leane Naidin (FINEP, IE/UFRJ)
Lélio Augusto Maçaira (Genvida, Presidente)
Lena Lavinas (IE/UFRJ)
Lenildo Ferreira (UFF)
Lia Hasenclever (IE/UFRJ)
Lídia Goldenstein
Livia Ferraz (BNDES)
Lourença F. da Silva (CNEN)
Luiz Fernando Paula (IE/UFRJ)
Luiz Martins de Melo (IE/UFRJ)
Marcelo P. Leite (UFRRJ)
Marco Antonio Lima (BNDES, CPDA)
Maria de Nazareth G. e Silva (SECTI)
Maria Fernanda Gadelha (FINEP)
Maria G. D. Fonseca (IE/UFRJ)
Maria Luisa Campos Machado Leal (Séc. Nac.
de Prog. de Des. e Turismo)
Maria Teresa Leopardi (IE/UFRJ)
Maria Lúcia Teixeira (IE, UFRJ)
Mário Luiz Possas (IE/UFRJ)
Marion Appel (Mappel, Presidente)
Mário Salerno
Marta Lemme (IE/UFRJ)
Maurício Borges Lemos (BNDES, Dir.)
Mauro Arruda
Mauro Borges Lemos (CEDEPLAR)
Mauro Osório (IPPUR/UFRJ)
Nelson G. Delgado (CPDA)
Paulo Alvim (SEBRAE)
Paulo F. de Azevedo (FGV-SP)
Paulo Tigre (IE/UFRJ)
Pedro Fonseca (UFRGS)
Ramon G. Fernandez (FGV-SP)
Renata La Rovere (IE/UFRJ)
Renato Sérgio J. Maluf (CPDA)
Ricardo Bielschowski (CEPAL, Brasil)
Ricardo Tauile (IE/UFRJ)
Ronaldo Fiani (IE/UFRJ)
Rui Quadros (UNICAMP)
Sérgio Leite (UNICAMP)
Sergio Salles Filho (UNICAMP)
Simon Schwartzman (IETS)
Sonia Café (BNDES)
Valéria Vinha (IE/UFRJ)
Victor Prochnik (IE/UFRJ)
Vinicius Lages (SEBRAE)
Vladson Bahia (DESENBAHIA, Pres.)
Yolanda Ramalho (BNDES
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